Marketing Assignment Example | Topics and Well Written Essays - 750 words - 9

Marketing - Assignment ExampleThe provisions of an exclusive distributor agreement generally stipulate that the interlocutor/distributor/dealer or retail merchant would deal exclusively with the suppliers products (Meese, 2005). Such agreements may also limit the geographical area where the phone line partner weed sell the manufacturers products.Exclusive dealer agreements help the manufacturers avoid market saturation. By building exclusivity in the contract, the manufacturers bind the lend member and ensure forced loyalty. At the same time, channel conflict is reduced since each member of the distribution channel is aware of the geographical limits where they can operate and sell products. These pacts are also a means for the manufacturers to maintain control over their products.The negative side of exclusive dealer agreements is that they curb the egress of the channel partner. To quite an extent, Evos global expansion plans are being thwarted by such agreements. While Evo a ccepts online orders and ships products worldwide, the retailer has to cancel oversees orders if the brands in promontory cannot be sold internationally due to contractual obligations.Evo may be able to negotiate better global distribution terms with manufacturers once it achieves long scale. Retailers like Walmart are able to negotiate better terms with vendors simply because of the sheer volume of their purchase (Yanrong, 2013).Evo has a vast array of products in its repertoire. The retailer sells ski gear, snowboards, skates, bikes, outerwear and related accessories of different brands. It caters to the needs of all active sports enthusiasts. The company has a separate product assortment for men, women and children.Some of the popular brands that Evo sells acknowledge Adidas, Anon, Armada, Atomic, Bern, Bullet, Burton, DC, Electric, Element, Freestyle, Full Tilt, Globe, G-Shock, Jones, Matix, Nike, Orange, Patagonia, POC, Reef, Ride, Spy, The North Face, Timberland, Vans, Volc om, and Zeal.The sheer