Research and development Essay

The Human resource management department of the business is responsible for the hiring and firing of the staff that work in Boots PLC outlet stores and any other jobs that are related to the company. Their main aim to make sure that there is the right amount of workers in the specified place at the right time in order to contribute to the maximum output that the staffing effort can help towards. The hiring and firing is very important as it makes sure that the right people are hired for the job that are in appropriate situations to fulfill vacancies. On the other hand however the firing is just as important. If staff are not pulling their weight or are incapable of carrying out the jobs they are meant to they may be fired. Also if there is no need for all staff then they may be laid off. This is a way of maximizing profits as less go on output of wages which is a great percentage of the businesses output. The HRM is also responsible for the training of staff. It is their responsibility to make sure that all staff is fully trained for the job they are employed for. These increases the customer reliability and satisfaction as when staff are asked questions they will hopefully know they answers and also that they are capable of approaching customers comfortably and in a good fashion. This adds to customer satisfaction and this is important to Boots it is also one of their objectives listed previously in the report. HRM are responsible for forecasting labour amounts and the amount of man power that will be needed at different times of the day week and year. If manpower is low in rush hours or periods such as Christmas then the company may not reach its maximum out put through mistake of their own. Staff receives appraisals when they work for Boots. This lets them know if the business is happy with them and if they are considered a valued member of the work force. The appraisals are again responsibility of the HRM department and they help to maximize business by insuring workers are reaching their full potential within in the business. Boots recently proposed to train up 7000 people to become more knowledgeable about technology so that the business will benefit from this. Boots PLC also employ a further 45% of their workforce on top of their usual numbers to help in outlet stores over Christmas period with tills, stock rotation and demonstrations. This shows the business has been planning the workforce amounts according to potential times of increases in demand. This area of the business can be very economical and save the business money when it comes to hiring and firing staff. This is however also very beneficial to the staff also. When jobs in the business become available instead of employing new staff they promote current staff. This saves money as described in management styles later on. The HRM area of the business works towards the organization and in turn globalization objective of the business. The statement of â€Å"we aim to develop staff and provide them with the right skills and attitude in order to achieve the organizations goals† suggests that it be aimed at all the objectives of the business, which will reflect on the globalization and expansion conclusively. The fact that more staff was hired acts on the objective of improving customer satisfaction as more staff means that there are more hands to deal with the tasks needed which leaves more staff to be available to help customers and aid them with their shopping needs. The Marketing section of the business is responsible for satisfying customers needs at the right prices and once again as in Boots objective consumer satisfaction. To do this the marketing section of Boots PLC is responsible for researching what the target markets want and interpreting what their future needs would be and how they will change. They persuade the customer to buy products by advertising. They either increase awareness by advertising to all on TV or radio, or advertise specifics. These include in store adverts for particular products, which they make the customer, think they need. Free demos of some products also help to draw in custom and Boots does this in its make-up and its perfume range where there is always trained staff available to recommend and advice. The marketing aspect of the business has lead to the birth of the Boots Advantage Card. Boots customer services is an outstanding department as they have been able to established customer loyalty by the use of this Advantage card. Referring back to Boots objectives the wish to increase customer loyalty is proven as the Advantage Card is used by more than 70% of all key customers. Boots objectives on marketing were to increase promotion and stature by globalization. This has been attempted by opening several firms in Taiwan. A strategy that separated them from their competitors and attracted thousands of consumers over the Christmas period was the three for two-mix and match strategy which was introduced after a market research poll into marketing strategies return the mix and match as a popular suggestion. This was reflected by the feedback it returned. It is very important to be able to forecast and predict what will happen to the market. In order for a company to success in the long term it must have an idea of where it is going. One of the best ways to do this, which also show the success of the business, is to look at its accounts. This will show if there is a gradual increase or decrease in profit and it will show what products sell, how they sell and in what quantity are they likely to still be required as the majority of tangible inessential goods reach saturation point and are no longer needed. The finance section of the business is the area that looks after the accounts and the money flow forecasting. The Financial area of the business makes sure all the finances of a business are properly recorded. This involves keeping detailed accounts either manually or on a computer of all the money that comes in, and how it comes in to the business and how and where it goes out. The financial information is used by Boots and published in the yearly reports to show how the business is getting on. Boots PLC uses computer technology to record all the information and trained staff regularly analyzes it to spot correlation in output or product relationships. This is done to try and find out where Boots could benefit from altering the market and changing product ranges or increasing product base. This section of the business is also capable of raising finance when the business needs to raise capital for an investment or expansion. There is only a small aspect of the objective system that it appears the financial function touches on. This is the objective to act towards modernization. Boots keeps its financial records in the form of computer files as apposed to storing them manually. This shows that Boots keeps up with the development of technology, which was a specific objective. This shows that an objective has been worked towards and met which has been beneficial as now the financial function is a lot less time consuming in storing data and retrieving it. Although there is always more problems with modern technology it is likely that in the long run it is less time consuming. Production is another one of the functional areas but as there is little that Boots actually produce due to the fact that they are in the tertiary sector this function does not really affect them. The only way it does affect them is that Boots must keep in touch with the production (secondary industry) business to ensure that they can meet the demands that they need in order to increase customer satisfaction. Coinciding with this the staff at Boots must check produce that is received from the production companies to make sure it is correct. This section does not really affect any objectives that the business has directly. However indirectly it does regard the objective of wishing to increase the proportion of their own brand. There is little evidence I can provide of this objective been carried out but they do have their own cosmetic range that goes by the name of No7. This appears to have been doing very well. The main cogs of the business are the Administration section. This keeps the day to day workings of the business going. Again these are skilled staff trained in their field and Boots pride them selves on the level of training and standards that their staff operates to. The administration maintains the business premises and equipment and if anything goes wrong they are responsible for fixing it of finding someone to do so. Anyone who works for Boots doing photocopying, printing (stationary jobs) catering, computer services, data storage, all these types of jobs come under the job description of Administration. As boots is expanding it is relying less on its own workers to carry out some of these tasks and it calls in people from out side the business, this is called ‘outscoring’, these people are usually found by the administration team. The administrative function as it is a necessity in the business and keeps it flowing hardly relates as a contribution to any objective at all. The only objective I can see that the administrative function applies to id the modernization of the company. This is due to the fact that in order for the administration staff to act efficiently they need to be modernizing as technology such as computers develops. This will benefit all areas of the business. As the target markets demands are forever changing and new fashions are coming in and the months of the years come in and out the products that Boots supply are always changing. It is hard to keep on top of the supply for goods, as there are so many aspects that alter the product demands it is hard to be aware of where they will go next. The research and development of the business is responsible for trying to find out where to go next. They keep the other parts of the business informed about changes as much as they can. This is a main part of the marketing for the business. The research and development sector look at sales figures, accounts, customer trends and spending and try and deduct where the majority of the money goes and also where it doesn’t. They do not look to replace products all the time but also to look for new products that would be beneficial to bring into the product range to increase sales or attract new business. It was the idea of the research and development of Boots to open the optician section of the business, as this was an area that they had not yet spread into and would be beneficial. The people in the research and development part of boots also look at other businesses and see how they operate, what they sell and how much they charge. All this contributes to the smooth running of the business. As Boots main objective is to produce a well-established firm that caters for the consumers needs research and development is a major part of decision making. Diversification is also reliant on this department as in order to diversify research needs to be carried out to find out which areas it would be beneficial to divert into in respects of the customers and the company as a whole. Boots has got a large research and development department. The paragraph below shown what affects the research and development has had on the company’s expansion. â€Å"The first Health and Beauty Experience store opened in Kensington High Street in September this year. It moves Boots into new areas of the expanding health and beauty market. Services include physiotherapy, osteopathy, homeopathy, herbalism, aromatherapy, reflexology and nutrition. These sit alongside beauty services including facials massage, false tan, ear piercing, pedicure, manicure, nail bars, and make-overs, plus lifestyle advice on weight management, smoking, sleep management, relaxation and stress management. All combine to offer a total wellbeing offer. † This paragraph gives list of some of the new products and services that have been introduced. These expansions in the business would not have been the result if research and development had not taken place. This shows that research and development has also contributed to the firm expanding, which was another objective of Boots.

Define marketing in your own words Essay Example | Topics and Well Written Essays - 500 words - 1

Define marketing in your own words - Essay Example For example, a bowling ball manufacturer creates a ball made with special materials which are far superior to the more traditional ball but it costs twice as much to produce. The manufacturer must complete market research to ensure that bowlers will not only like but also have the ability to buy it. In addition, the best method by which to advertise the product must be determined, a very complex issue. How much to budget, where to advertise so that the end user is most likely to encounter the ad and how to quickly entice that customer into having an interest are all difficult decisions to make (â€Å"Finally†, 2005). Marketing, in some form, seems to impact almost all of peoples’ purchasing decision. A good example involved a computer ad on television for a laptop that gave no specifications, cost or even showed the product clearly. However, the ad was very entertaining and played a couple of times during a show which caught the watcher’s attention and therefore the potential customers remembered it. During the next few days and weeks, on this the same show, this product was advertised in much the same way but with slightly differing but still mildly entertaining storylines, at least enough to keep the audiences’ attention for 30 seconds. Since the ad gave little information about the product but was entertaining, people were predictably inclined to research it and learn that it was both practical and afford as well. The customers quickly learned that their efforts were well worth the investment of time and money but what entices them enough to dig for more facts? Normally, people want all the information about their purchase included in the ad. They want to know what’s in that taco supreme or what price is the car and how many miles are on it right there in front of them. They don’t wish to have their time wasted. However,

The Making of a Business Magnate Essay Example | Topics and Well Written Essays - 750 words

The Making of a Business Magnate - Essay Example Every person perhaps has a childhood dream. However, such a dream does not always assure one’s success or failure in life. There are so many factors that affect what will really become of a person. Nevertheless, one cannot deny the fact that a childhood dream will always have some influence on a person’s future as discovered in this individual’s journey in life. At around the age of nine, this man wanted to become a businessman, a financial analyst, banker or perhaps an investor. In this author’s opinion, this dream is common to the Chinese so that it has been an easy choice to have at such a tender age. There are so many successful Chinese businessmen around the globe so it was also easy to have popular models for the child to look up to. Perhaps the most influential person in this person’s life is Henry Chow, the former chief executive officer of IBM Greater China Group. He is a popular and respected figure in modern technology and business, a com bination this man wants to employ in his own career. Currently, the dream of becoming a successful businessman has not changed much and that is the reason for the perseverance in this person’s life, to pursue his education in America. In addition, though, this person also wants to run his own business in the future. As a member of the Chinese race, it is a brand for this man to be hard-working and determined. Chinese are known to have high tolerance towards difficulties. Perhaps one of the reasons for the success of most businessmen is their ability to work from early morning until late in the night. In addition, they are also thrifty. They can be able to multiply their wealth by making wise investments instead of spending all their hard-earned money on things that may benefit them but will not really be productive enough to increase their fortune. Five years from now, it is this author’s desire to add to the list of being branded as a determined and hard-working Chine se the characteristics as being tested, reliable, successful and creative banker and businessman. As mentioned in the story of Who Owns the Icehouse? a tested reliability is important in business. This is greatly agreed upon because its truth and importance is not only applicable in the business industry but also in other professions. Anyhow, it is this man’s dream to be known as a reliable person because he believes that whatever endeavor he is going to indulge in; will carry such a characteristic. For instance, it is known that Apple gadgets are most preferred by customers even if they are more expensive than other brands because they are known for the quality of the brand. In addition, this person also would like to be listed among the most successful persons not only in China but also in the world. However, it is desired that the success will not only spring from being hard-working, determined and reliable but also from being creative. Indeed innovation is not a new thing in the business industry but it is a factor that greatly affects business and which separates or identifies an individual or a business from the others. Ten years from now, this man is going to be on the cover of one of America’s popular magazines, Forbes. The article will detail how an unknown Chinese broke into the limelight with his highly creative inventions. The innovation will be the highlight of the article because that is the most important thing that matters to this man.     

Law of tort Essay Example | Topics and Well Written Essays - 3500 words

Law of tort - Essay Example ill be obliged to pay damages for a breach of duty of care and the Court will not question whether or not the defendant has acted in a justifiable manner. On the other hand in a case of no fault liability, it is possible that a victim may not receive damages for the harm caused if there has been a good justifiable reason for the wrong that has been perpetrated on the victim. Bearing these factors in mind, there are two avenues that Ron could consider in recovering damages in tort. On the one hand, he could bring a tort for negligence and breach of duty of care on the part of Nurse Emmanuel, and/or hold the owners of the property, i.e, Rapidbuild, responsible for his injuries under Occupier’s liability. Both the options are discussed in detail below, in order that Ron’s parents may opt for one or both the options. There is no doubt that Ron can indeed bring an action in tort, because for such an action to be actionable, some harm should have been suffered due to a wrongful act and Ron may be able to prove both of these. The Occupiers Liability Act of 1957 imputes liability upon owners for premises that they may own, including fixed and immovable structures on it1. The fence on the land would therefore qualify as immovable property upon the land owned by Rapidbuild. The Company will be deemed to be the occupier in this case, because it is owns the property and is also in a position whereby it can exert a sufficient degree of control over the premises. Although Ron and Kevin would be deemed to be trespassers for purposes of this Act, there will be recourse available for the children. Prior to 1972, occupier liability was limited, for example in the case of Robert Addie and Sons v Dumbreck2, where a child died but Lord Hailsham limited the liability of the occupier, especially towards trespassers, when he stated that an occupier would be liable only â€Å"where the injury [was] due to some willful act involving something more than the absence of reasonable

Personal statement for an MAB for international student

For an MAB for international student - Personal Statement Example With the guidance of the MBA program of your university, I hope could learn how to manage the business, understand the business environment and learn strategies that are considered important in managing a business. From my personal experience as an assistant manager in our own company and proper education that I will learn from your university, I want to establish also a teaching career in King Saudi University right after graduation. I have completed an undergraduate course of Business management at University of Colorado Denver, and I believe pursuing a Masters Degree in Business Administration in Shenandoah University would help me become successful in business and as an educator. Â  I will not stop with an MBA degree because my long term plan includes a higher degree of learning, and I plan to finish post graduate studies in Human Resources Management. My interest in human resources stemmed from my relations with personnel, clients, suppliers and other personal contacts during m y stint as Assistant Manager of the company.

NOL Card - Change Management Case Research Paper

NOL Card - Change Management Case - Research Paper Example to work on their technology and infrastructure designed and facilities and for this cause working on roads, building, parking areas, buses, cars, taxi is highly important that needs to be taken care off. The government has given the responsibly to handle the working and operations of buses, roads, and parking areas to RTA. Not only this RTA is also responsible for the traffic signals, the rules and strategic planning of roads, buses, stations, etc in Dubai. NOL card is designed by RTA for using different modes of travelling and parking areas that are designed by RTA. RTA is consistently working to provide ease of travelling to their citizenship and to the people that travels and visits Dubai. For this cause, they have introduced different types of NOL card according to the need and preferences of the travelers. Not only this, but RTA has also introduced the Smart card that is more easy and reliable in use than other card and now RTA has also made agreements with the grocery markets a nd other stores and shopping outlets to use the NOL card for purchasing grocery items and others hopping items thus making the lives of their citizen’s more easy and comfortable. Road Transport Authority (RTA) was formed in November 2005 with the main responsibility of coming up with policies and strategies of transforming the transport system of Dubai. In an effort to achieve its objective RTA introduced the use of NOL cards in public transport system. This is a modern technology that uses a smart card to pay for public transport. These smart cards are of four types including red, silver, gold, and blue with each category tailor-made to fit certain category of clientele. The use of NOL card was recognized by the government as an important tool to modernize the transport sector to match international standards. This analysis used transformational part of Bruke-Litwin causal model of organization performance and change in order to identify the key elements that derived the need for

Commercial law-Sale of goods Case Study Example | Topics and Well Written Essays - 3000 words

Commercial law-Sale of goods - Case Study Example But the accepted offer by post instead of the agreed wagon driver. The wagon driver arrived before the letter of acceptance reached E. It was held that there was no contract. In Malik vs. Constance however, there was no particular mode agreed upon of accepting the offer and therefore, Malik had the liberty of to use any. The question however is, if by leaving his acceptance on Constance's' telephone answering machine there was a valid acceptance. 1 (b) For acceptance to be effective, it must be communicated to the offeror. However, there are exceptions when an acceptance would be effective through no communication has taken place. Some of these exceptions include when acceptance is by post. It contrasts with the general rule that a contract is complete only when acceptance is actually communicated to the offeror. However, communication by telephone is not captured in this exception to the rule of communication. The law says that where there is such a communication between the parties i.e. where the means of communication is telephone, telex etc, and the contract is only complete when acceptance is received by the offeror. This was held in the case of Entores Ltd Vs. Mles Far East Corporation. In this case, the plaintiffs in London made an offer by telex to the defendants through their agent in Holland. Acceptance of the offer was communicated and received by their plaintiff on their telex machine in London. The court had to determine whether the contract was made in London or in Holland. It was held that since communication by telex was instantaneous, the contract was concluded in London where the acceptance was received by the offeror. 2 In the case of Malik vs. Constance, Malik cannot claim that he had accepted Constance's offer to buy the suit unless contrast admits that he opened and listened to his phones answering machine the message Malik had left. Malik's action against Constance to recover the damage caused by vandals will not succeed because the damage would not be foreseeable by Constance by the time the contract was being made. On of the rules of consideration is that it must be real. The fact is that the suit had not been delivered to Constance and it would be illegal for Malik to recover money from him for nothing sold. Consequently, Constance cannot successfully sue Malik for breach of contract. Under the law of contract two parties are under an obligation to fulfil their requirements under the contract and also to be bound by its terms and regulations. In this case, the only term condition that was to be maintained in the contract was that of further modifications to the suit long of furniture. And Malik made the modifications as agreed. In fact Constance, knowing very well that he was away on business could've taken reasonable steps to check for any information in this telephone. Malik could not have foreseen the theft that occurred in this premises. Therefore Constance action will also fail. 3 Malik Vs Bedenhams Under the sale of goods act, there is an implied condition that the goods must correspond with the description. This was held in the case of Varley vs. Whip. In this case, the